Hi, I’m Spencer.
I write, design, and research words and experiences.
Currently
I'm continuing to add recent work to this site. Since August 2025, most of my engagements have run through Cabin, an AI transformation company, where I shaped both how the firm presents itself and the work it delivers to clients.
I continue to partner with a healthcare AI startup as it heads to launch, where I've led content and messaging strategy, as well as ongoing AI enablement. Before that, I worked with an established healthcare brand to turn peer-reviewed research and internal evidence into behavioral archetypes they could map to web activity on their marketing site.
I also led content strategy, standards, and guidelines for an $80 billion regional bank building a new online and mobile banking experience from the ground up.
Several projects are still in progress or under NDA, so case studies will go up as they become shareable. Happy to walk through any of it in person.
Here’s some of my work
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Content research to content design
How I used content research to reveal user confusion—and rewrote policy info to make coverage easier to understand.
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Crash detection
A high-stakes design scenario with a minimalistic content approach. See how I designed a helpful experience with the fewest words possible.
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Driving personality quiz
What does your driving say about you? Take a look at the fun side of insurance UX content—and maybe take a quiz.
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Reading level & accessibility
Addressing reading level as an accessibility issue led to a privacy page our users could understand.
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LEAP nonprofit giving page
Using UX principles to increase donations and improve engagement with a cause near and dear to my heart.
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Drivewise
Allstate had a crazy idea—what if you pay for insurance based on how you drive?
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Starting from the bottom
See how starting from UX basics has led to an overhaul of the Allstate app’s navigation.